WSELL
Auto Parts E-Commerce Platform
Co-founded and led product from zero to one: market research, roadmap, UX direction, and a live web + mobile marketplace for buying and selling auto parts.
Product strategyRoadmappingUI/UX direction0→1 launch
Product · Strategy · Execution
I turn ambiguous problemsinto shipped products.
Associate Product Manager with hands-on experience building fintech and startup products end to end, from market analysis and roadmapping through launch and post-launch iteration.
From problems.
To products.
Product-oriented Computer Science graduate with hands-on experience building and launching digital products in fintech and startup environments. I move fluidly between data, design, and engineering conversations, driving measurable user engagement, running data-driven analysis, and shipping scalable solutions with cross-functional teams. I'm at my best identifying the real pain point underneath a request, then framing it into something a team can actually build.
30%
User engagement lift
from 20+ coordinated in-app campaigns
10+
Platforms analyzed
market & competitive research at NEO
7+
Partnership evaluations
product, pricing & commercial analysis
4.72
GPA / 5.0
B.Sc. Computer Science, Second Honors
02 - Experience
Where the work actually happened.
01
NEO Digital Bank
Product Management Intern
Jul 2025 - Dec 2025Riyadh, Saudi Arabia
A digital bank backed by the Saudi National Bank (SNB), delivering modern financial and loyalty solutions.
- Conducted market and competitive analysis across 10+ platforms, directly informing business and product strategy decisions.
- Partnered with product, engineering, and design to plan, prioritize, and ship features, contributing to the launch of 2 production products.
- Ran commercial and pricing analysis across 7+ strategic partnership evaluations, contributing to multiple signed partnership agreements.
- Led coordination of 20+ in-app campaigns with product and marketing, driving a ~30% increase in user engagement and retention.
- Built an AI-powered, JIRA-integrated sprint tracking tool that improved delivery visibility and reporting clarity for the team.
- Managed and configured Development, SIT, and Production environments on GCP, supporting stable deployments and efficient release cycles.
- Monitored transaction systems and resolved inconsistencies, improving system reliability and user trust.
- Configured and optimized payment-gateway flows for seamless processing from checkout to confirmation.
- Supported international expansion by working with external stakeholders to adapt product positioning for new markets.
02
WSELL
Co-Founder
May 2023 - Mar 2024Al-Ahsa, Saudi Arabia
Auto parts e-commerce platform, built from idea to launch across web and mobile.
- Led market and competitor analysis across 3+ platforms, identifying differentiation opportunities that shaped product strategy, feature prioritization, and UX decisions.
- Partnered with stakeholders to define the product roadmap, setting milestones aligned to business goals and long-term growth.
- Wrote product requirements and user flows that reduced ambiguity and improved development efficiency.
- Directed a UI/UX team of 3+ designers through 15+ wireframes and prototypes, raising usability through a user-centered process.
- Owned end-to-end product development from idea validation to launch of a web and mobile marketplace platform.
03 - Projects
Selected builds.
A blend of foundational projects, hackathon innovations, and an outstanding academic capstone project.
2023-2024
Nabeh
Absher Hackathon
An AI-powered, real-time fraud detection system that analyzes phone calls to identify suspicious patterns and alert users before they fall victim to scams.
Real-time detectionAI-poweredFraud prevention
WEFAQ
Tawasul-thon
An AI-powered meeting assistant that transforms spoken discussions into structured text, consolidates participants' opinions, and surfaces data-driven recommendations.
AI-poweredCollaborationMeeting intelligence
Ru'yAI
Bachelor's Thesis
An intelligent glaucoma screening and diagnosis system using CNN models to analyze retinal images for early detection.
CNN / Computer VisionHealthcare AIRetinal imaging
04 - Skills
The toolkit behind the decisions.
01
Product Strategy
Shaping direction before a single line of code ships.
Product DiscoveryProduct StrategyRoadmappingFeature PrioritizationProblem FramingMarket & Competitive AnalysisMVP Definition
02
Execution & Delivery
Getting from decision to production without losing velocity.
AgileScrumUser StoriesCross-functional CollaborationStakeholder ManagementJIRAAPI
03
Data & Validation
Letting evidence, not opinion, settle the argument.
Data-informed Decision MakingA/B TestingExperiment DesignUser ResearchAnalytical Thinking
04
Design & Craft
Enough fluency in design and engineering to speak both languages.
UI/UX DesignWireframingAI-powered ProductsProblem Solving
05 - Education
Foundations built on discipline.
King Faisal University
Bachelor of Science in Computer Science
GPA 4.72 / 5.0Graduated with Second Honors
Bachelor's Thesis
Ru'yAI - An Intelligent Glaucoma Screening and Diagnosis System
An AI-based diagnostic solution using CNN models to analyze retinal images for early glaucoma detection.
Certifications
06 - Recognition
Proof of Impact.
Top 9 Finalist - Absher Hackathon
Built a real-time fraud detection app, selected as one of the top 9 finalist ideas out of 13,000+ submissions nationwide for its impact on public safety.
3rd Place - Tawasul-thon
Created an AI-powered meeting assistant that enhances team collaboration, ranking 3rd among 100+ teams across Saudi Arabia.
Top 250 Students - KAUST Academy Cybersecurity Programs
Completed 80 hours of foundational and advanced cybersecurity training, ranking in the top 250 of 2,000+ participants across OSINT, log monitoring, and web security.
Top 10 Projects - Graduation Project Selection
Selected among the top 10 graduation project ideas of 30+ in the College of Computer Science; presented at the official Graduate Forum.
Outstanding Student Recognition
Recognized as one of the distinguished students in my graduating class for academic performance and overall excellence.
07 - Contact
Let's talk about your next product.
Currently open to Associate Product Manager roles and product-focused collaborations in fintech and beyond.
·+966 54 409 0264·Riyadh, Saudi Arabia